Job Description
Social Commerce Strategy:
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Develop and implement a comprehensive social commerce strategy aligned with business objectives.
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Stay informed about social media and e-commerce trends to identify opportunities for growth.
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Collaborate with cross-functional teams to integrate social commerce initiatives with overall marketing efforts.
Platform Management:
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Manage and optimize social commerce platforms, including but not limited to Instagram Shopping, Facebook Shops,
and other emerging social commerce channels.
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Stay up-to-date with platform updates, features, and best practices to maximize effectiveness.
Product Integration:
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Coordinate with product teams to ensure seamless integration of products into social commerce platforms.
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Optimize product listings, descriptions, and visuals to enhance the online shopping experience.
Content Creation:
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Collaborate with content creators to develop visually appealing and engaging content for social commerce.
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Ensure that content aligns with brand guidelines and effectively communicates product features and benefits.
Community Engagement:
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Foster a sense of community among social media followers and customers.
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Respond to customer inquiries, comments, and reviews on social platforms to enhance customer satisfaction.
Performance Analysis:
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Utilize analytics tools to track and analyze the performance of social commerce efforts.
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Generate regular reports on key metrics, such as conversion rates, click-through rates, and revenue generated
through social commerce channels.
Collaboration with Influencers:
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Identify and collaborate with influencers and brand advocates to amplify social commerce efforts.
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Develop partnerships and promotional activities to increase product visibility and drive sales.
Campaign Management:
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Plan, execute, and optimize social commerce campaigns to promote products and special offers.
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Monitor and analyze the success of campaigns and adjust strategies based on performance.
QUALIFICATION:
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Bachelor‘s degree in Marketing, Business, or a related field.
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Proven experience in social media management, with a focus on social commerce.
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In-depth knowledge of livestreaming, social platforms and emerging trends.
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Strong analytical skills and the ability to interpret social media metrics.
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Excellent communication skills and the ability to collaborate with cross-functional teams
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Creativity and a strong understanding of visual content creation.
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Familiarity with e-commerce platforms and technologies.