Responsibilities
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Strong Strategic acumen to ensure understanding of brand objectives, research, and creative platform across channels
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Detection of consumer insights, trends, and cultural tensions
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Development and conception of target group-specific, cross-channel brand, and communication strategies. Working closely with the media team through the channel planning process, across all points where we can put our message (Owned, Earned, Shared, Paid)
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Advancement of the brands through the ability to combine psychological knowledge, analytical thinking, and creativity
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Translating creative briefs into comprehensive, creative and innovative communication strategies based on a deep understanding of media tactics, channels opportunities, and consumer behaviors
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Produce cohesive strategies that bring success to campaigns, including channel roles, standard processes, consumer journeys
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Champion the ongoing cross-agency integrated planning process
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Support the senior team, along with creative and all marketing fields in understanding what it takes to connect with people
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Expertise across all channels, including digital and social
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Stay curious and be familiar with competitor marketing programs
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Creative inspiring, concise presentations and sell your work effectively
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Be resourceful to work with different budgets and come forward with ideas, solutions and suggestions
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Based on media and channel insights by persona and target, make a recommendation for a customer journey map
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Connecting regularly with business leads to establish a firm depth of knowledge within the business to drive insightful strategy and make recommendations
Qualifications
● At least 2-3 years experience in Social Planner or similar positions
● Experience in developing brand propositions
● Strong analytical skills: the ability to derive insight from wide ranging data sources, and to simplify complex problems
● Strong communication skills: the ability to be clear and inspiring in written and verbal communications
● Good knowledge of the digital fields, especially in music industry
● Excellent creative thinking and ideation skills, with a passion for innovative digital concepts
● Excellent written and verbal communication skills in English and Vietnamese
● Excellent team working skills
● Collaborative, practical and solutions focused
SEND US YOUR RESUME AT GMAIL: RECRUITMENT@METUB.NET