Job Description
Strategy leading
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Get and clarify the brief from client and understand it deeply
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Get the right and updated market landscape (social media behavior, influencer marketing trend,…)
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Understand and dig down consumer insights (FMCG, Tech, Bank, ….)
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Source and apply market or consumer data to gain data-driven and compelling insights to address client objectives or issues
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Develop influencer/community strategy approach, campaign roadmap. Propose campaign measurement from inspiration to execution
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Craft creative briefs and provide clear persuasive briefings to Creatives
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Collaborate with account and creative teams to identify strategic needs, strategic ideas, and lead all aspects of strategic planning on preparation of new pitches.
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Utilize METUB’s tools, inventory, assets to integrate/alignment on proposal as new innovation/exclusive solutions to drive growth opportunities and show our advantage planning on market.
Management
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Manage the workload of team members
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Ensure planning tasks meet the deadline requirement (both internal & external with client)
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Coach or guide member of team to enhance planning qualify
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Report to Director always on
Job Requirements
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Minimum of 5 years work experience in a multinational advertising agency
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Solid knowledge & thorough understanding of Advertising Industry (special in influencer marketing)
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Ability to look at both the big picture and details
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Strong logical thinking with analytical skill, flexible mind-set
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Great experience in writing strategic pitch. Ability to identify strategic needs, strategic ideas, and lead all aspects of strategic planning
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Superior communication skills for internal communication and client-facing situations
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Presentation ability in English as well as Vietnamese
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Good at management skill to coach your team;
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Ability to work effectively with varieties of internal teams and business groups, including Creative, Account and Technical Delivery Specialists;
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Great project management abilities. Ability to self-manage while managing assigned teams and projects.
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Able to handle pressure