Head of Social Commerce (HCMC) - METUB RECRUITMENT


- Report to: C-level executives

- Direct report of the position: Social Commerce business unit staff

- Bộ phận: Social Commerce

- Location: HCMC


Head of Social Commerce (SC) is a main person in charge responsible for the overall SC business, acting like a CEO of a business/startup, focusing on building product vision and strategy with an aim to provide the best products to market and the best experience to creators/KOL partners. As the Head of SC, with the help from members of the cross-functional team, you are expected to cover from user insights to continuous product development, setting up business OKRs, data analytics, strategy, planning, operations, customer experience etc.


1. Business Vision & Strategy (40%)

- Work with C-suite and other head of departments to set product vision aligned with the company‘s overall vision

- Build business models assumptions

- Conduct market research to generate user insights and best practices in the market to come up with the short-, mid-, and long-term strategy for social commerce business.

2. Business Execution: (40%)

- Validate business models and test strategic assumptions

- Set up and manage Objectives & Key Results (OKR) for the whole business (product, marketing, finance, etc.)

- In charge of planning and monitoring the performance based on the business OKRs

- Project management: Manage a team of full functions including creative designers, brand marketers, customer service agents, performance marketers to deliver the business objectives and key milestones. Manage project conflicts, challenges and dynamic business requirements to keep operations running at high performance


- Product development and marketing: Propose product features, marketing plan and objectives (including go-to-market strategy) and being in charge of performance of new initiatives

- Logistics and supply chain: Setup and standardize supply chain management process including but not limited to: merchant and suppliers sourcing and assessment, delivery management (either through in-house or third party taskforce)

- Sales and distribution network: Build O2O distribution model. Set up policies, OKRs, performance incentive/bonus schemes for the business segment while growing the social commerce agent and distribution network.

1. Human resources management and development: (20%)

- Act as the business segment hiring manager to propose team structure and HR recruitment requirement

- Together with HR team attract, motivate and retain potential employees and employees across all levels within the business segment. Develop and coach employees to identify gaps in their competencies and build development plans

- Manage HR performance and propose critical action within the scope of the business segment

2. Other relevant duties as assigned by the C-suite.


1. Experience:

- Similar experience (E-commerce related business Founder, Business Owner or Category manager, E-commerce manager) in a digital marketing/entertainment environment or e-commerce environment (preferably 3 years+)

- 3 years+ experience with B2C & massive market

- Working experience in fashion or lifestyle industry is a plus

- Startup experience is a huge plus

2. Knowledge and skills:

- Excellent business skills (business strategies, how to build business models and test assumptions)

- Strong product strategy & planning skills

- Basic financial management skills (P&L, Cash Flow management) (will be trained after on-onboarding if needed)

- Experience with marketing strategies

- Prior experience in performance marketing is a plus

- Good analytical skills

- Soft skills

3. Excellent leadership:

- Creative and strategic thinker

- Good command of English

- Good communication & negotiation skills

4 Interest:

- Interest in digital and entertainment industry is a plus

- Interest in fashion and lifestyle is a plus


- Salary + commission + bonus (mutual agreement)

- Remuneration in accordance with Vietnam's regulations

- Opportunity to participate in domestic and international events/ festivals/ conferences/ travels

- Annual leave Incentives


CV Apply to email: hr@metub.net.

Đăng ký nhận bản tin